Kogan.com, commonly known as Kogan, is an Australian online retail company that was founded in 2006 by Ruslan Kogan. The company operates an e-commerce platform that offers a wide range of products, including consumer electronics, appliances, home and garden items, fashion and beauty products, sports and outdoor equipment, and more.

Kogan operates on a direct-to-consumer business model, which allows the company to offer competitive prices by cutting out middlemen and selling directly to customers. The company sources products from various manufacturers and suppliers, both locally and internationally, to provide customers with a diverse selection of products at affordable prices.

In addition to its own branded products, Kogan also partners with other brands to offer their products through its online platform. Kogan has a strong focus on private label brands, where it markets and sells products under its own brand name. This allows the company to have more control over pricing, quality, and customer experience.

Kogan.com has expanded its operations beyond Australia and serves customers in multiple countries, including New Zealand and parts of Europe. The company has also diversified its services by venturing into other sectors such as insurance, mobile services, travel, and energy.